Assistant Professor of Marketing (with ternure), School of Business Administration,
Hebrew University of Jerusalem
Visiting Scholar, Stern School of Business, New York University, 2015-16
Visiting Professor, The Wharton School, University of Pennsylvania, 2008-10
Ph.D., Recanati Graduate School of Business Administration, Tel-Aviv University
MBA, cum laude, Recanati Graduate School of Business Administration, Tel-Aviv University
M.Sc. Physics, cum laude, Physics Department, Hebrew University of Jerusalem
B.Sc. Physics, cum laude, Physics Department, Hebrew University of Jerusalem
Social interactions and word-of-mouth on brands; enetration of new products on social networks; Innovation diffusion and the evolution of markets for new products; complexity research and use of agent-based models for exploring market growth.
Member of the Editorial Board: Journal of Marketing Research
International Journal of Research in Marketing Ad hoc reviewer for: Marketing Science Journal of Interactive Marketing Technological Forecasting and Social Change
Renana Peres and Christophe Van den Bulte (2014), "When to Take or Forego New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover," Journal of Marketing, 78 (2) 83-100. Download paper, and Web Appendix Renana Peres (2014), "The Impact of Network Characteristics on the Diffusion of Innovations,” Physica A, 402 330-343. Download paper
Mitch Lovett, Renana Peres and Roni Shachar (2013), "On Brands and Word of Mouth," Journal of Marketing Research, 50,
Barak Libai, Eitan Muller and Renana Peres (2013), “Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration vs. Expansion,” Journal of Marketing Research, 50, pp. 161-176.. Download paper Renana Peres, Vijay Mahajan and Eitan Muller (2010), "Innovation Diffusion and New Product Growth: A Critical Review and Research Directions," International Journal of Research in Marketing, 27, pp. 91–106. Download paper Stefan Stremersch, Eitan Muller and Renana Peres (2010), “Does New Product Growth Accelerate across Technology Generations?” Marketing Letters, 21, pp. 103-120. Download paper Lilien, Gary L., Rajdeep Grewal, Doug Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, and Raji Srinivasan (2010), “Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda,” Marketing Letters, 21. pp. 287-299. Download paper Eitan Muller, Renana Peres, and Vijay Mahajan (2009), “Innovation Diffusion and New Product Growth,” Marketing Science Institute: Relevant Knowledge Series. Read about the book
Barak Libai, Eitan Muller and Renana Peres (2009), “The Role of Within-Brand and Cross-Brand Communications
in Competitive Growth," Journal of Marketing, 73, pp. 19-34. Download paper
Barak Libai, Eitan Muller and Renana Peres (2009), “The Diffusion of Services," Journal of Marketing Research, 46,
Jacob Goldenberg, Barak Libai, Eitan Muller and Renana Peres (2006), “Blazing Saddles: The Early and Mainstream Markets in the High-Tech Product-Life-Cycle,” Israel Economic Review, 4, pp. 85-108. Download paper
Barak Libai, Eitan Muller and Renana Peres (2005), “The Role of Seeding in Multi-Market Entry,” International Journal of Research in Marketing, 22, pp. 375-393. Download paper
Sarah Gelper, Renana Peres, and Josh Eliashberg (2015) "Pre-release Word-Of-Mouth Dynamic, the role of spikes”.
Mitch Lovett and Renana Peres (2015), “Can Mobile Diaries Accurately Capture Consumer Behavior? A Large-scale Test on TV Viewing and Empirically-based Guidelines,” MSI working paper 15-125. Download paper
Mitch Lovett and Renana Peres (2015), “The relative importance of Communications in Shaping Viewing Behaviors.”
Mitch Lovett, Renana Peres, and Linli Xu (2015), “The Effects of Brand Advertising on Word-of-Mouth.”
Neural networks brain modeling
Renana Peres and Guy Shimoni (2003), "Interface to Speech Processing System," US Patent No. US 6,618,703 B1. Download patent Renana Peres (2001), “Beyond the Equal Error Rate – About the Inter-Relationship between Algorithm and Application,” Proc. 2001- A Speaker Odyssey workshop. Special issue by IEEE pp. 3-7. Download paper
Renana Peres and Shaul Hochstein (1994), “Modeling Perceptual Learning with Multiple Interacting Elements: a neural network model for describing early visual perceptual learning,” Journal of Computational Neuroscience, vol. 1,
Renana Peres and Shaul Hochstein (1993), “Modeling Perceptual Learning with Multiple Interacting Elements,” Israel Symposium on Neuroscience Abstr. 2:73.
founder, Persay Ltd (subsidiary of Comverse Technology)
Persay (acquired by Nuance in 2010) develops systems and technologies, which perform voice-based authentication of subscribers in applications of direct banking, telecommunication, and e-commerce. The company's products are server systems, based on unique in-house technology, and involve voice processing algorithms, hardware, and complex software architecture. Ms. Peres was founder and CEO 1999-2001.