renana peres

Associate Professor of Marketing (with tenure), School of Business Administration,
Hebrew University of Jerusalem

Visiting Scholar, Stern School of Business, New York University, 2015-16

Visiting Professor, The Wharton School, University of Pennsylvania, 2008-10

Ph.D., Recanati Graduate School of Business Administration, Tel-Aviv University

MBA, cum laude, Recanati Graduate School of Business Administration, Tel-Aviv University

M.Sc. Physics, cum laude, Physics Department, Hebrew University of Jerusalem

B.Sc. Physics, cum laude, Physics Department, Hebrew University of Jerusalem

Visit my Google Citation page, LinkedIn page, Wikipedia page, read my CV, or e-mail me.
marketing
research interests
Social interactions and word-of-mouth on brands; penetration of new products on social networks; Innovation diffusion and the evolution of markets for new products; complexity research and use of agent-based models for exploring market growth.

reviewer
Member of the Editorial Board:    Journal of Marketing Research
Journal of Marketing
International Journal of Research in Marketing

Ad hoc reviewer for: Marketing Science
Management Science
Physica A
Journal of Interactive Marketing
Technological Forecasting and Social Change
Telecommunication Policy

publications
Sarah Gelper, Renana Peres, and Josh Eliashberg (2018), "Pre-release Word-Of-Mouth Dynamics: The Role of Spikes," Journal of Marketing Research, forthcoming. Download paper.

Eitan Muller and Renana Peres (2018), "The Effect of Social Networks Structure on Innovation Performance: A Review and Directions for Research," International Journal of Research in Marketing, forthcoming. Download paper.

Mitch Lovett and Renana Peres (2018), "Mobile Diaries – Benchmark Against Metered Measurements: An empirical investigation," International Journal of Research in Marketing, forthcoming. Download paper.

Mitch Lovett, Ron Shachar and Renana Peres (2014), "A Dataset of Brands and Their Characteristics,” Marketing Science, 33, 609-617. Download paper, Supplementary Material A, and Supplementary Material B.

Renana Peres and Christophe Van den Bulte (2014), "When to Take or Forego New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover," Journal of Marketing, 78, 83-100. Download paper, and Web Appendix.  

Renana Peres (2014), "The Impact of Network Characteristics on the Diffusion of Innovations," Physica A, 402, 330-343.
Download paper.

Mitch Lovett, Renana Peres and Roni Shachar (2013), "On Brands and Word of Mouth," Journal of Marketing Research, 50,
427-444. Download paper, and Web Appendix.

Barak Libai, Eitan Muller and Renana Peres (2013), "Decomposing the Value of Word-of-Mouth Seeding Programs:  Acceleration vs. Expansion," Journal of Marketing Research, 50, 161-176.. Download paper.

Renana Peres, Vijay Mahajan and Eitan Muller (2010), "Innovation Diffusion and New Product Growth: A Critical Review and Research Directions," International Journal of Research in Marketing, 27, 91–106. Download paper.

Stefan Stremersch, Eitan Muller and Renana Peres (2010), "Does New Product Growth Accelerate across Technology Generations?" Marketing Letters, 21, 103-120. Download paper.

Lilien, Gary L., Rajdeep Grewal, Doug Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, and Raji Srinivasan (2010), "Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda," Marketing Letters, 21, 287-299. Download paper.

Eitan Muller, Renana Peres, and Vijay Mahajan (2009), "Innovation Diffusion and New Product Growth,” Marketing Science Institute: Relevant Knowledge Series. Read about the book.

Barak Libai, Eitan Muller and Renana Peres (2009), "The Role of Within-Brand and Cross-Brand Communications
in Competitive Growth," Journal of Marketing, 73, 19-34. Download paper.

Barak Libai, Eitan Muller and Renana Peres (2009), "The Diffusion of Services," Journal of Marketing Research, 46, 163-175. Download paper.

Jacob Goldenberg, Barak Libai, Eitan Muller and Renana Peres (2006), "Blazing Saddles: The Early and Mainstream Markets in the High-Tech Product-Life-Cycle," Israel Economic Review, 4, pp. 85-108. Download paper.

Barak Libai, Eitan Muller and Renana Peres (2005), "The Role of Seeding in Multi-Market Entry," International Journal of Research in Marketing, 22, 375-393. Download paper.

working papers

Mitchell J. Lovett Renana Peres and Linli Xu (2018), "The Effect of Brand Advertising on Word of Mouth," Download paper.

Daria Dzyabura and Renana Peres (2018), "Visual Representation of Brands," Working paper.

physics
research interests
Neural networks brain modeling

publications
Renana Peres and Guy Shimoni (2003), "Interface to Speech Processing System," US Patent No. US 6,618,703 B1. Download patent

Renana Peres (2001), "Beyond the Equal Error Rate – About the Inter-Relationship between Algorithm and Application,"  Proc. 2001- A Speaker Odyssey workshop. Special issue by IEEE pp. 3-7. Download paper

Renana Peres and Shaul Hochstein (1994), "Modeling Perceptual Learning with Multiple Interacting Elements: a neural network model for describing early visual perceptual learning," Journal of Computational Neuroscience, vol. 1,
pp. 323-338. Download paper

Renana Peres and Shaul Hochstein (1993), "Modeling Perceptual Learning with Multiple Interacting Elements," Israel Symposium on Neuroscience Abstr. 2:73.

business leadership
founder, Persay Ltd (subsidiary of Comverse Technology)

Persay (acquired by Nuance in 2010) develops systems and technologies, which perform voice-based authentication of subscribers in applications of direct banking, telecommunication, and e-commerce. The company's products are server systems, based on unique in-house technology, and involve voice processing algorithms, hardware, and complex software architecture. Ms. Peres was founder and CEO 1999-2001.




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