renana peres

Assistant Professor of Marketing

School of Business Administration

Hebrew University of Jerusalem

Visiting Assistant Professor of Marketing

The Wharton School, University of Pennsylvania

Ph.D., Recanati Graduate School of Business Administration,

Tel-Aviv University

MBA, cum laude, Recanati Graduate School of Business Administration,

Tel-Aviv University

M.Sc. Physics, cum laude

Physics Department, Hebrew University of Jerusalem

B.Sc. Physics, cum laude

Physics Department, Hebrew University of Jerusalem

marketing

research interests

Innovation diffusion and the evolution of markets for new products; complexity research and use of agent-based models for exploring market growth; industrial marketing.

reviewer

Member of the Editorial Board: International Journal of Research in Marketing.

Ad hoc reviewer for: Marketing Science; Technological Forecasting and Social Change; Telecommunication Policy.

publications

Eitan Muller, Renana Peres, and Vijay Mahajan (2009), “Innovation Diffusion and New Product Growth,” MSI Marketing Series, forthcoming.

Stefan Stremersch, Renana Peres and Eitan Muller (2009), “Does New Product Growth Accelerate Across Technology Generations?” Marketing Letters, forthcoming. Download paper here

Lilien, Gary L., Rajdeep Grewal, Doug Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, and Raji Srinivasan (2009), “Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda,” Marketing Letters, forthcoming.

Barak Libai, Eitan Muller and Renana Peres (2009), “The Role of Within-Brand and Cross-Brand Communications

in Competitive Growth," Journal of Marketing, 73, pp. 19-34. Download paper here

Barak Libai, Eitan Muller and Renana Peres (2009), “The Diffusion of Services," Journal of Marketing Research, 46,

pp. 163-175. Download paper here

Jacob Goldenberg, Barak Libai, Eitan Muller and Renana Peres (2006), “Blazing Saddles: The Early and Mainstream Markets in the High-Tech Product-Life-Cycle,” Israel Economic Review, 4, pp. 85-108. Download paper here

Barak Libai, Eitan Muller and Renana Peres (2005), “The Role of Seeding in Multi-Market Entry,” International Journal of Research in Marketing, 22, pp. 375-393. Download paper here

physics

research interests

Neural networks brain modeling

publications

Renana Peres and Guy Shimoni (2003), "Interface to Speech Processing System," US Patent No. US 6,618,703 B1. Download patent here

Renana Peres (2001), “Beyond the Equal Error Rate – About the Inter-Relationship between Algorithm and Application,”  Proc. 2001- A Speaker Odyssey workshop. Special issue by IEEE pp. 3-7. Download paper here

Renana Peres and Shaul Hochstein (1994), “Modeling Perceptual Learning with Multiple Interacting Elements: a neural network model for describing early visual perceptual learning,” Journal of Computational Neuroscience, vol. 1,

pp. 323-338. Download paper here

Renana Peres and Shaul Hochstein (1993), “Modeling Perceptual Learning with Multiple Interacting Elements,” Israel Symposium on Neuroscience Abstr. 2:73.

business leadership

founder, Persay Ltd.

subsidiary of Comverse Technology Inc.

Persay develops systems and technologies, which perform voice-based authentication of subscribers in applications of direct banking, telecommunication, and e-commerce. The company's products are server systems, based on unique in-house technology, and involve voice processing algorithms, hardware, and complex software architecture. Ms. Peres was founder and CEO 1999-2001.

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