renana peres
Assistant Professor of Marketing
School of Business Administration
Hebrew University of Jerusalem
Visiting Assistant Professor of Marketing
The Wharton School, University of Pennsylvania
Ph.D., Recanati Graduate School of Business Administration,
Tel-Aviv University
MBA, cum laude, Recanati Graduate School of Business Administration,
Tel-Aviv University
M.Sc. Physics, cum laude
Physics Department, Hebrew University of Jerusalem
B.Sc. Physics, cum laude
Physics Department, Hebrew University of Jerusalem
marketing
research interests
Innovation diffusion and the evolution of markets for new products; complexity research and use of agent-based models for exploring market growth; industrial marketing.
reviewer
Member of the Editorial Board: International Journal of Research in Marketing.
Ad hoc reviewer for: Marketing Science; Technological Forecasting and Social Change; Telecommunication Policy.
publications
Barak Libai, Eitan Muller and Renana Peres (2009), “The Role of Within-Brand and Cross-Brand Communications
Barak Libai, Eitan Muller and Renana Peres (2009), “The Diffusion of Services," Journal of Marketing Research, 46,
Jacob Goldenberg, Barak Libai, Eitan Muller and Renana Peres (2006), “Blazing Saddles: The Early and Mainstream Markets in the High-Tech Product-Life-Cycle,” Israel Economic Review, 4, pp. 85-108. Download paper here
Barak Libai, Eitan Muller and Renana Peres (2005), “The Role of Seeding in Multi-Market Entry,” International Journal of Research in Marketing, 22, pp. 375-393. Download paper here
physics
research interests
Neural networks brain modeling
publications
Renana Peres and Guy Shimoni (2003), "Interface to Speech Processing System," US Patent No. US 6,618,703 B1. Download patent here
Renana Peres (2001), “Beyond the Equal Error Rate – About the Inter-Relationship between Algorithm and Application,” Proc. 2001- A Speaker Odyssey workshop. Special issue by IEEE pp. 3-7. Download paper here
Renana Peres and Shaul Hochstein (1994), “Modeling Perceptual Learning with Multiple Interacting Elements: a neural network model for describing early visual perceptual learning,” Journal of Computational Neuroscience, vol. 1,
Renana Peres and Shaul Hochstein (1993), “Modeling Perceptual Learning with Multiple Interacting Elements,” Israel Symposium on Neuroscience Abstr. 2:73.
business leadership
founder, Persay Ltd.
subsidiary of Comverse Technology Inc.
Persay develops systems and technologies, which perform voice-based authentication of subscribers in applications of direct banking, telecommunication, and e-commerce. The company's products are server systems, based on unique in-house technology, and involve voice processing algorithms, hardware, and complex software architecture. Ms. Peres was founder and CEO 1999-2001.
______________________________________________________________________________________________
