renana peres

Assistant Professor of Marketing (with ternure), School of Business Administration,
Hebrew University of Jerusalem

Visiting Scholar, Stern School of Business, New York University, 2015-16

Visiting Professor, The Wharton School, University of Pennsylvania, 2008-10

Ph.D., Recanati Graduate School of Business Administration, Tel-Aviv University

MBA, cum laude, Recanati Graduate School of Business Administration, Tel-Aviv University

M.Sc. Physics, cum laude, Physics Department, Hebrew University of Jerusalem

B.Sc. Physics, cum laude, Physics Department, Hebrew University of Jerusalem

Visit my Google Citation page, LinkedIn page, Wikipedia page, read my CV, or e-mail me.
marketing
research interests
Social interactions and word-of-mouth on brands; enetration of new products on social networks; Innovation diffusion and the evolution of markets for new products; complexity research and use of agent-based models for exploring market growth.

reviewer
Member of the Editorial Board:    Journal of Marketing Research
Journal of Marketing
International Journal of Research in Marketing
Ad hoc reviewer for: Marketing Science
Management Science
Physica A
Journal of Interactive Marketing
Technological Forecasting and Social Change
Telecommunication Policy

publications
Mitch Lovett, Ron Shachar and Renana Peres (2014) "A Dataset of Brands and Their Characteristics,” Marketing Science, 33 (4) 609-617. Download paper, Supplementary Material A, and Supplementary Material B 

Renana Peres and Christophe Van den Bulte (2014), "When to Take or Forego New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover," Journal of Marketing, 78 (2) 83-100. Download paper, and Web Appendix   

Renana Peres (2014), "The Impact of Network Characteristics on the Diffusion of Innovations,” Physica A, 402 330-343. Download paper

Mitch Lovett, Renana Peres and Roni Shachar (2013), "On Brands and Word of Mouth," Journal of Marketing Research, 50,
pp. 427-444. Download paper, and Web Appendix

Barak Libai, Eitan Muller and Renana Peres (2013), “Decomposing the Value of Word-of-Mouth Seeding Programs:  Acceleration vs. Expansion,” Journal of Marketing Research, 50, pp. 161-176.. Download paper

Renana Peres, Vijay Mahajan and Eitan Muller (2010), "Innovation Diffusion and New Product Growth: A Critical Review and Research Directions," International Journal of Research in Marketing, 27, pp. 91–106. Download paper

Stefan Stremersch, Eitan Muller and Renana Peres (2010), “Does New Product Growth Accelerate across Technology Generations?” Marketing Letters, 21, pp. 103-120. Download paper

Lilien, Gary L., Rajdeep Grewal, Doug Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, and Raji Srinivasan (2010), “Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda,” Marketing Letters, 21. pp. 287-299. Download paper

Eitan Muller, Renana Peres, and Vijay Mahajan (2009), “Innovation Diffusion and New Product Growth,” Marketing Science Institute: Relevant Knowledge Series. Read about the book

Barak Libai, Eitan Muller and Renana Peres (2009), “The Role of Within-Brand and Cross-Brand Communications
in Competitive Growth," Journal of Marketing, 73, pp. 19-34. Download paper

Barak Libai, Eitan Muller and Renana Peres (2009), “The Diffusion of Services," Journal of Marketing Research, 46,
pp. 163-175. Download paper

Jacob Goldenberg, Barak Libai, Eitan Muller and Renana Peres (2006), “Blazing Saddles: The Early and Mainstream Markets in the High-Tech Product-Life-Cycle,” Israel Economic Review, 4, pp. 85-108. Download paper

Barak Libai, Eitan Muller and Renana Peres (2005), “The Role of Seeding in Multi-Market Entry,” International Journal of Research in Marketing, 22, pp. 375-393. Download paper

working papers
Sarah Gelper, Renana Peres, and Josh Eliashberg (2015)  "Pre-release Word-Of-Mouth Dynamic, the role of spikes”.

Mitch Lovett and Renana Peres (2015), “Can Mobile Diaries Accurately Capture Consumer Behavior? A Large-scale Test on TV Viewing and Empirically-based Guidelines,” MSI working paper 15-125. Download paper

Mitch Lovett and Renana Peres (2015), “The relative importance of Communications in Shaping Viewing Behaviors.”

Mitch Lovett, Renana Peres, and Linli Xu (2015), “The Effects of Brand Advertising on Word-of-Mouth.”

physics
research interests
Neural networks brain modeling

publications
Renana Peres and Guy Shimoni (2003), "Interface to Speech Processing System," US Patent No. US 6,618,703 B1. Download patent

Renana Peres (2001), “Beyond the Equal Error Rate – About the Inter-Relationship between Algorithm and Application,”  Proc. 2001- A Speaker Odyssey workshop. Special issue by IEEE pp. 3-7. Download paper

Renana Peres and Shaul Hochstein (1994), “Modeling Perceptual Learning with Multiple Interacting Elements: a neural network model for describing early visual perceptual learning,” Journal of Computational Neuroscience, vol. 1,
pp. 323-338. Download paper

Renana Peres and Shaul Hochstein (1993), “Modeling Perceptual Learning with Multiple Interacting Elements,” Israel Symposium on Neuroscience Abstr. 2:73.

business leadership
founder, Persay Ltd (subsidiary of Comverse Technology)

Persay (acquired by Nuance in 2010) develops systems and technologies, which perform voice-based authentication of subscribers in applications of direct banking, telecommunication, and e-commerce. The company's products are server systems, based on unique in-house technology, and involve voice processing algorithms, hardware, and complex software architecture. Ms. Peres was founder and CEO 1999-2001.